Both live chat strategies have their own merits. However, you must study your industry, website, business category and devices used most frequently to make the final decision. Reactive chat suits B2B consumers because they prefer to investigate independently. Meanwhile, B2C consumers are open to engage with the brand.

Download this whitepaper to learn more about these considerations.

The limitations of call support push it backwards as live chat takes precedence. Not only is live chat more cost-effective but operators can cater to visitors simultaneously while callers have to be put on hold. Live chat promises higher productivity levels too.

Download this whitepaper to learn why businesses today prefer live chat over call centers.

Live chat support customization includes adjusting the types of chat windows (embedded or pop-up), chat window themes, chat window labels and CSS customization. Adding the brand’s logo, engagement graphics, native greetings and agent profiles can have a major impact on user experience.

Download this whitepaper to learn how live chat strategies are adjusted according to the industry.

Live chat support customization includes adjusting the types of chat windows (embedded or pop-up), chat window themes, chat window labels and CSS customization. Adding the brand’s logo, engagement graphics, native greetings and agent profiles can have a major impact on user experience.

Download this whitepaper to learn how live chat strategies are adjusted according to the industry.