Outcome-based Reporting is an extensive and continuous approach used to identify the achievement proportion of your set objectives while simultaneously providing you the feasibility to improve the quality of service being offered to your consumers. The outcome-based reporting is divided into following steps:

Define what you want to achieve and afterward set some outcome indicators that will help you measure your performance

Constantly gather data from defined metrics (outcome indicators). There must be at least one indicator for a single outcome to determine its achievement ratio.

After defining goals and indicators and gathering data from these indicators analyze data with respect to your desired expectations, such as were you able to achieve all set objects, if not to what extent you were successful?

After measuring your performance, generate a report to evaluate your performance in the future with respect to new set goals and their achievement proportion. Moreover, this report is also crucial for senior executives of the companies to allocate funds to a new campaign project etc as well as devise future strategies accordingly. The general model of the Outcome-based Reporting is depicted as follows:

1. Inputs
2. Activitie
3. Outputs
4. Outcomes

In which, inputs are the overall resources dedicated to the achievement of the outcomes. Activities refer to the utilization of these resources (inputs). Outputs are the result produced after the utilization of these inputs. And finally, outcomes represent the benefits generated, i.e. set goals achieved through this whole process.

However, the identification of outcomes can be somewhat difficult, therefore, in order to streamline this whole process and efficiently determine outcomes; you have to select some outcome indicators as well as outcome targets that will assist you to track your progress while also providing you the feasibility to determine whether or not you have successfully achieved your set objectives, respectively.

Outcomes are divided into three categories that eventually lead to the final desired outcome:

Initial Outcomes – Short-term outcomes, related to your initial expectations regarding the outcome of a project

Intermediate Outcomes – the general link between your initial and long-term goals to help you determine the link between you initial and long-term outcomes

Long-term Outcomes – The final outcome of a project, this refers to the ultimate result/outcome you expect from a campaign or project

In regards to indicators, there are several outcome indicators to measure your performance, however, major indicators include following:

Sales are the single most imperative milestone to establish to determine whether you are achieving your goals in your desired time-period or not. For instance, by simply looking at the percentage of sales you have made since the start of a campaign till its end, you can easily determine if you able to achieve your set mark. If the outcome is as you have expected, you can simply devise future campaigns accordingly, else, if it is contrary to your expectations than proper adjustments are required and you need to evaluate exactly what went wrong.

Customer Satisfaction is linked to several components to determine your success ratio, for instance, a higher satisfaction rate suggests a prospering company. Meanwhile, at the same instance, it also suggests future business opportunities from your existing consumer base along with the possibility of cultivating future referrals from them. To increase your efficiency and better determine the achievement ratio of your outcome targets, you can use Customer Happiness outcome indicator in conjunction with the Sales milestone, i.e. something like, if the number of sales & customer satisfaction proportion is adequate or gradually increasing during the course of a particular campaign, then you have successfully achieved your goals.

Customer Retention can be used to increase the precision of Customer Satisfaction outcome indicator in terms of measuring the achievement ratio of your desired goals. For instance, a higher customer retention ratio indicates increased future referrals, therefore by using this indicator not only you would be able to understand how many of your consumer base is happy with you but you would also be able to analyze how many of these are likely to bring fresh prospects in the form of referrals (your outcome).

Gradual growth organization is where, a huge motivator for your employees, is also an essential component to gauge your outcome achievement proportion. Every company wants to expand and prosper and measuring your growth ratio can help you determine such probability, however, this ratio can also be extremely useful to measure the achievement percentage of your desired outcomes/goals. For instance, as company growth is the primary objectives of any modern business, hence if their business is gradually growing then it would signify that they are able to effectively achieve their desired goals.

Gaining & subsequently maintaining a Competitive Advantage over your competitors is one of the principal targets of a company and usually, its achievement is done by persistently following latest consumer & technology trend. Several other milestones, such as completive analysis, customer churn rate, acquisition cost, and happiness ratio etc can help you analyze your competitive advantage. However, in order to do that, you have to select some initial, intermediate, and long-term outcomes accordingly, with different metrics at focusing on different aspects, so that you would be able to achieve your goals and analyze your progress along the way efficiently.

Apart from the conventional campaign-based approach to measure the accomplishment percentage of your efforts via mentioned metrics, a new approach has been gaining momentum lately, more specifically, the agile methodology. In comparison to conventional methods, we prefer an agile approach more because it allows you to evaluate your efforts whenever you desire, moreover, at the same time provides you the feasibility to scale your goals & expectations accordingly. For instance, based on last month’s results, you intend to double your sales next month. With an agile approach, we can effectively calculate your Sales ratio on a routine basis and measure our performance accordingly.

A similar scenario is for other metrics as well, for instance, be it customer satisfaction, retention, company growth, or even competitor analysis. With an agile approach, we can measure and compare weeks, months, and quarterly results to meet your expectations and requirements better, ultimately resulting in effective achievement of your goals.

Each and every enterprise regardless of their business has some goals and targets that they want to achieve in a certain time-period such as, increasing the number of Sales, Product Awareness, increased Customer Retention & Happiness Ratio, or creating a Competitive Difference to gain new prospects. Whatever the reason, in order to effectively achieve any of these and evaluate your performance constantly outcome-based reporting is critical for success.

We consider outcome-based reporting a mandatory requirement in the present-day due to its direct relation with your business growth and success,respectively. And hence, whatever outcome you expect us to deliver – we carefully define its initial, intermediate, and final success metrics to determine the success proportion as the campaign proceed further. Similarly, after we have defined these metrics and gathered data accordingly, we analyze this data to actually see and measure our overall progress toward the completion of your desired outcome in regards to that project.