In order to help build a stronger relationship with your clients, we train our email operators to create customized replies for every incoming query. By using a detail-focused approach, we aim to improve customer experience while bringing in more leads. The more relevant the information is to the question asked, the better the impression we make on your potential clients. Since high value leads exist and the legal industry depends on reliability, our responses present you as a respected authority. Our email agents design separate strategies for corporate, criminal, family and personal injury law. As the needs of each kind of client vary, we make sure to live up to their expectations of your legal practice.

Our email support is closely tied with the marketing campaigns of this channel. Every interaction offers data about your potential and existing clients. We conduct extensive research to learn more about their preferences and how we may connect with them. By sorting your contacts into promotional categories according to their requirements, our email operators are able to plan valuable content for them. Blog posts, newsletters and event invitations are also included in these email campaigns. It is ideal for engaging existing clients who have not interacted with you for a while. This is how our email support improves retention rates. Once the needs of your contacts have been determined clearly, emails are scheduled and their responses to various strategies are analyzed.

Ensuring shorter response times is important but we pay equal attention to building email templates. They are required for different situations that frequently occur during communications with your contacts. This helps maintain consistency and reduces the probability of unwanted errors. The law firm’s culture and values are also included in their creation. Email templates for appointment confirmation, documents’ request, information collection and more are created. The language, tone, formality and personalization are critical aspects that cannot be ignored. These email templates are tested and their performance is measured before they receive the final seal of approval.

There are a number of different key performance indicators (KPIs) that we use to measure the effectiveness of email support. Click-through rate, open rate, spam complaint rate, bounce rate, and list growth are just some of the major KPIs employed. They reveal the level of warmth that various email campaigns received. We also conduct surveys on a regular basis to get specific data from your contacts list. This may be helpful in developing knowledge banks which are integral to providing high quality email support. All this data contributes to the analysis and restructuring of marketing plans for your law firm to offer better customer experience.

To reduce bounce rates, our email agents work on gathering the valid email addresses of the potential and existing clients of your law firm. By taking this initiative, your clients don’t have to worry about losing touch with you and they keep receiving valuable content.

Lawyers may need to confirm, revise or cancel contracts with their clients at any time. Since our email support runs 24/7, it becomes convenient for lawyers and their clients to communicate on matters related to contracts. We can collect necessary documents and forward messages as well.

As your staff may feel overburdened by their daily tasks, our email operators can assist them in managing billing queries from potential and existing clients. We work in line with the explicit billing and data policies of your firm for high accuracy and security of sensitive information.

One of the best promotional tools that are instrumental in customer retention is the official newsletter of your law firm. We discuss the design of your newsletter, its content and publishing schedule with your staff. It includes feedback from your administration as well as clients.

To avoid losing leads especially those from direct response campaigns, our email support is available for appointments 24/7/365. People may request particular lawyers in your firm or ask our trained agents to direct them to the most suitable lawyer for their particular case.

Our email campaigns include survey forms which are developed to collect valuable feedback from your clients. The data collected reveals insights about their preferences, expectations and the common problems they face while dealing with customer support or browsing your website.